Adapt Announces New Brand Logo and Website
Friday January 26, 2018
Adapt, a provider of addictions treatment, mental health care and primary care services in Southern Oregon, today unveiled a new brand identity, including a new logo and website. “Our new look represents a clear visual change without losing the history and recognition of Adapt’s name that has been built over nearly 50 years of service to Southern Oregon,” said Dr. Gregory Brigham, Adapt CEO.
In 2016, Adapt conducted an extensive brand review process—gathering feedback from clients, employees and the community about their awareness and perceptions of the programs and services offered by Adapt. “We learned that while the Adapt name is highly recognizable, some people are unaware of the services we provide,” Brigham said.
Adapt worked with the local office of Oregon-based AHM Brands to develop a new messaging platform and visual identity—including a new logo, website, and Facebook profiles—that maintain the organization’s familiar name, while simultaneously moving the new brand identity forward.
Adapt will continue to develop its brand foundation in the coming months with the development of new brochures and initiatives to help increase awareness of the programs and services provided by Adapt, Compass Behavioral Health and SouthRiver Community Health Center. “Our brand reflects our mission and our commitment to making world-class primary care, addictions treatment and behavioral health services available to all residents regardless of ability to pay,” said Brigham.
Adapt has operated for nearly 50 years in Douglas County, originally providing addictions treatment and prevention services. Adapt has expanded over the years to provide comprehensive and fully-integrated addictions treatment, mental health care, primary care and prevention services to Douglas, Coos, Curry and Josephine counties.